We would like to inform you that our company/institution is implementing a project co-financed by the European Union under: Promotion of the MyScreen brand – Asia 2025.

The aim of the project is to build brand visibility in new markets.

Implementation of the project is possible thanks to financial support from European Funds.

Under the project co-financed by the European Union, a number of activities are planned to strengthen the position of the MyScreen brand in Asian markets – Japan, Vietnam and Thailand.

1. participation in international trade fairs

The applicant will present its product offerings at three key technology events in Asia:

– Japan IT Week Spring (Tokyo, Japan)

– Vietnam ICTComm (Ho Chi Minh, Vietnam)

– Techsauce Global Summit Festival (Bangkok, Thailand).

Events include:

– Preparation and transportation of promotional materials,

– Purchase and installation of trade show booth equipment (e.g., walls, display cases, display systems, lighting, branding elements),

– Participation of company representatives, responsible for presenting the offer, establishing business contacts and talks with potential contractors.

2. away mission to the Polish-Japanese Export Forum

MyScreen’s participation in the away mission to the Japan Pavilion of Poland during EXPO 2025 in Osaka is aimed at promoting the Polish brand on the prestigious international stage. The event is a unique opportunity to showcase innovative products and build business relationships with partners from around the world.

3. online promotional campaign in Asian markets: In parallel with the exhibition activities, a professional

A promotional campaign related to the Applicant’s participation in trade shows, including:

– Publication of sponsored articles in local trade media,

– Advertising and branding campaigns on the LinkedIn platform,

– Lead generation activities to attract new business contacts and partners in the Japanese, Vietnamese and Thai markets.

All of the above activities are aimed at increasing MyScreen’s brand recognition, expanding into foreign markets and attracting new contractors and distributors.

4 Purpose of the project

The purpose of the project is to carry out activities aimed at strengthening the export potential of Lamel Technology Sp. z o.o. in international markets, through participation in promotional activities provided for in the general promotion program in connection with Poland’s participation in the World Exhibition EXPO 2025 in Osaka, Kansai, carried out in order to promote the MyScreen product brand and the Brand of the Polish Economy.

Through participation in international trade fairs, online promotional activities, and face-to-face meetings with business partners, the company aims to establish new business relationships, expand the reach of its offerings, and attract contractors and distributors in Asian markets.

The project is an important step towards strengthening the brand’s position on the international stage, promoting the innovation of Polish products and building a lasting presence in the Southeast Asian region.

5 Target groups

The project is aimed primarily at potential business partners, distributors and wholesale buyers from Asian markets – in particular Japan, Vietnam and Thailand – interested in modern solutions for protecting screens and mobile devices.

The effects of the project will be influenced by:

– Technology companies and electronics distributors looking for innovative, high-quality products for their portfolio,

– Retailers and chains operating in the GSM accessories and consumer electronics industry,

– End users in target markets, who will gain access to modern and reliable MyScreen brand products through the project,

– MyScreen, increasing brand recognition, establishing new business relationships and expanding exports in fast-growing Asian markets.

The project thus brings both business and consumer benefits, supporting the development of Polish innovation abroad.

6. the value of the project 434216.13 PLN

7. the amount of contribution of European funds 206492.06 zloty

– #EUFunds

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