We would like to inform you that our company/institution is implementing a project co-financed by the European Union under: Promotion of the MyScreen brand – Asia 2025.

The aim of the project is to build brand visibility in new markets.

Implementation of the project is possible thanks to financial support from European Funds.

As part of the project co-financed by the European Union, a number of activities have been planned to strengthen the position of the MyScreen brand in Asian markets – Japan, Vietnam and Thailand.

1. participation in international trade fairs:

The applicant will present its product offerings at three key technology events in Asia:

• Japan IT Week Spring (Tokyo, Japan)
• Vietnam ICTComm (Ho Chi Minh, Vietnam)
• Techsauce Global Summit Festival (Bangkok, Thailand).

The events include:

• Preparation and transportation of promotional materials,
• Purchase and installation of trade fair booth equipment elements (e.g. walls, display cases, display systems, lighting, branding elements),
• Participation of company representatives, responsible for presentation of the offer, establishing business contacts and talks with potential contractors.

2. away mission to the Poland-Japan Export Forum:

The participation of MyScreen company in the away mission to the Japanese Pavilion of Poland during EXPO 2025 in Osaka is aimed at promoting the Polish brand on the prestigious international arena. The event provides a unique opportunity to showcase innovative products and build business relationships with partners from around the world.

3. online promotional campaign in Asian markets:

In parallel with the exhibition activities, a professional promotional campaign related to the Applicant’s participation in trade fair events will be conducted, including:

• publication of sponsored articles in local trade media,
• Advertising and branding campaigns on the LinkedIn platform,
• Lead generation activities to attract new business contacts and partners in the Japanese, Vietnamese and Thai markets.

All of the above activities are aimed at increasing MyScreen’s brand recognition, expanding into foreign markets and attracting new contractors and distributors.

4 Purpose of the project

The purpose of the project is to carry out activities aimed at strengthening the export potential of Lamel Technology Sp. z o.o. in international markets, through participation in promotional activities provided for in the general promotion program in connection with Poland’s participation in the World EXPO 2025 in Osaka, Kansai, carried out in order to promote the MyScreen product brand and the Brand of the Polish Economy.

Through participation in international trade fairs, online promotional activities and face-to-face meetings with business partners, the company aims to establish new business relationships, expand the reach of its offerings and attract contractors and distributors in Asian markets.

The project is an important step towards strengthening the brand’s position internationally, promoting the innovation of Polish products and building a lasting presence in the Southeast Asian region.

5 Target groups

The project is aimed primarily at potential business partners, distributors and wholesale buyers from Asian markets – in particular Japan, Vietnam and Thailand – interested in modern screen and mobile device protection solutions.

The effects of the project will benefit:

• Technology companies and electronics distributors looking for innovative, high-quality products for their portfolio,
• Retailers and retail chains, operating in the GSM accessories and consumer electronics industries,
• End users in target markets, who will gain access to modern and reliable MyScreen branded products through the project,
• MyScreen company, by increasing brand recognition, establishing new business relationships and developing exports in the rapidly growing Asian markets.

The project therefore brings benefits both in business and consumer terms, supporting the development of Polish innovation abroad.

6. the value of the Project 434216.13 PLN

7. the amount of the contribution of the European Funds; 206492.06 PLN

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